Daybear is a San Francisco-based technology start up focusing on the roles and relationships between children, parents, and their caregivers. Through building trust and ensuring safe atmospheres, Daybear equips caregivers with the tools required to start and operate a center, allowing them to attain a more respectable income. Their family dashboard feature empowers parents to modify and customize schedules on as-needed arrangements or discover a provider they can commit to long term.
Daybear is more than just a listing directory or child care software; Daybear connects parents and caregivers through a central child profile. The fundamental technology platform provides the communication and management tools needed for the care of children in home daycares. Daybear focuses on the children — the intersection between the parent and caregiver.
Founder, Mitch Geere had single handedly designed and developed the service for testing but the identity lacked the strength for longevity and the website and application were still in planning phases.
Previous Daybear logo and macot
Twin Forrest was enlisted to appropriately strategize and design the brand identity system of Daybear to powerfully impact the market of parents, teachers, and assistants in the pre-school environment in creating a marketplace to start, run, list, and discover home daycares. We also partnered on the design of the online marketing experience to inform and engage Daybear’s audience.
We established a subtly dichotomous visual system: positioning design elements with hard edges and soft corners, warm and cool color combinations, and geometric typography paired with an organic and bubbly mascot. Above all, the tone and persona of the Daybear brand communicates engagement, dependability, and relationships.
The core elements of Daybear’s identity system are the master logo, typography, color system, and mascot — with several additional graphic elements with supporting roles.
The logotype is designed to instill trust in adults and pique interest in children. Its round forms are clear, simple, and unique while being entirely appropriate for the audience.
Typography is led by Camber (designed by Emtype), a no-nonsense font family. It is versatile and simple, with a pragmatic approach, having no visual noise and driving a utilitarian approach. Despite its pragmatic and engineered aesthetic, there are cues of humanist tact that yield to the contrast highlighted in the visual identity. The family consists of seven weights with true italics.
Camber is the perfect typographic ambassador of Daybear’s professional and respectable ethos.