In early 2023, Forbes 30-under-30, Adam Guild reached out about a Brand Advisory role at his startup, Owner. I would be leading a rebrand while also establishing a proper brand strategy as Owner began its fast-paced growth.

I wrote several posts on my Substack, No Reply, about the process of rebranding Owner. Read them in order here → Part 1 • Part 2 • Part 3 • Part 4.

Owner helps restaurants owners own their businesses, online, providing them with an all-in-one marketing platform. Visit owner.com for more context and to see the brand in action.

Many thanks to Adam Guild (CEO @ Owner), Dean Bloembergen (CTO @ Owner), and Levi Jones (prev. Head of Design @ Owner).

Stay tuned for more updates on the case study as well as Owner in the news.