Nutshell approached Focus Lab in 2020 with the need for a “light brand refresh.” In truth it was a full rebrand but under a different timeline for quicker decision-making. Honestly, it was a dream thanks to the kind and trusting folks at Nutshell.
After just a few short weeks, we optimized the key brand orange, clarified the secondary/product color palette, and established a strict typographic system, and created a cohesive and established identity system.
Before/After
Doyle by Sharp Type alongside IBM Plex Sans makes for a joyful and highly functional type system (see below).
Downloadable resources; design by Nutshell
Company headshots
CRM Comparison Worksheet; design by Nutshell
Nutshell interview with Creative Director, Rebekka Kuhn and CEO, Andy Fowler.