Daybear is a San Francisco-based technology start up focusing on the roles and relationships between children, parents, and their caregivers. Through building trust and ensuring safe atmospheres, Daybear equips caregivers with the tools required to start and operate a center, allowing them to attain a more respectable income. Their family dashboard feature empowers parents to modify and customize schedules on as-needed arrangements or discover a provider they can commit to long term.

Logotype process

Daybear’s mascot, Brave

Our responsibility was to appropriately strategize and design the brand identity system of Daybear to powerfully impact the market of parents, teachers, and assistants in the pre-school environment in creating a marketplace to start, run, list, and discover home daycares.

We established a subtly dichotomous visual system: Positioning design elements with hard edges and soft corners, warm and cool color combinations, and geometric typography paired with an organic and bubbly mascot. Above all, the tone and persona of the Daybear brand communicates engagement, dependability, and relationships.